THE STORY

Project Overview

Developed in 2007, Insight was created to help statewide early child care and education policymakers manage and facilitate the professional development of practitioners within their industry. It's a comprehensive data system that includes a full suite of professional development features, a robust and integrated learning management system, an integrated quality rating and improvement module, and much more.
NOTE: This project was created during my employment at New World Application Design & Development. I do not own any rights to this project.

DESIGN

My Role

Lead UI Designer
I was tasked with coming up with a landing page concept for New World's software called, Insight to highlight the featured products that will be included on a stand-alone site.
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CHALLENGE

The Problem

Insight doesn't have a stand-alone site to highlight their featured products. Currently Insight has a featured highlight section on New World's Application Design and Development website but there is limited information available to the user.

GOAL

The Solution

Create a website that focuses on selling the Insight products. The goal is to get users to do one specific thing which is to "Request a Demo."

BEHIND THE DESIGN

My Thought Process

I wanted to balance the user interface design with the use of Insight's brand colors and a splash of you playfulness. The definition of Insight is to gain an intuitive understanding of something. I chose to lead the design with a lightbulb to symbolize "innovation." In a world of imagination, flying is what gives kids the idea to chase their dreams. I wanted to communicate that same idea of confidence through Early Childhood Education. Children feeling a sense of empowerment to feel as if they can accomplish anything that they set their mind to.

FEEL OF THE BRAND

Insight Keywords

© 2023 Shawna Stephens