THE UX.

The Problem

35% of clients prefer scheduling appointments during non-business hours and 25% of millennials (those under 35) only book appointments online. Most clients also prefer managing their appointments online (cancelling and rescheduling).

The Solution

Create an intuitive user flow and experience that would allow clients to book appointments online as well as book after hours.

The Problem

35% of clients prefer scheduling appointments during non-business hours and 25% of millennials (those under 35) only book appointments online. Most clients also prefer managing their appointments online (cancelling and rescheduling).

Sketch Exploration

Sketch Exploration

Create an intuitive user flow and experience that would allow clients to book appointments online as well as book after hours.
To map out my ideas quickly and think more about the direction I wanted to go with the user flow, quick sketches were created.

Mobile Wireframes

Mobile Wireframes

To help visual the elements of the mobile app, high-fidelity wireframes were created to follow as a blueprint. Simplicity and easy navigation was my goal in creating each wireframe.
To help visualize the elements of the mobile app, high-fidelity wireframes were created to follow as a blueprint. Simplicity and easy navigation was my goal in creating each wireframe.

App User Flow

App Userflow

In order to ensure that the app is INTUITIVE to the user, a step-by-step diagram was created to define the goals for the app.
In order to ensure that the app is INTUITIVE to the user, a step-by-step diagram was created to define the goals for the app.

The UI.

The Identity

The Identity

Images Salon doesn’t currently have a brand identity so I wanted to create a logo mark that was simple but spoke “elegance” and “sophistication.” I decided to go with a light muted purple color (not too dark) to represent feminine energy and delicacy, as well give an nostalgic feel to the brand. I chose to offset the purple palette with a deep yellow/gold hue to speak happiness, confidence and joy to the logo brand.
Images Salon doesn’t currently have a brand identity so I wanted to create a logo mark that was simple but spoke “elegance” and “sophistication.” I decided to go with a light muted purple color to represent feminine energy and delicacy, as well as give an nostalgic feel to the brand. I chose to offset the purple palette with a deep yellow/gold hue to speak happiness, confidence and joy to the logo brand.

Color Palette

Moodboard Inspiration

Color Palette

Gathering images on pinterest  to convey the "feeling" for the Images brand was a process a revisted throughout the visual design phase. I really was drawn to purple and lilac.
Gathering images on pinterest  to convey the "feeling" for the Images brand was a process I revisited throughout the visual design phase.
I really was drawn to purple and lilac.

Log-in Screen

Log-in Screen

This feature allows the user to either sign in and manage their account or create a new account.
This feature allows the user to either sign in and manage their account or create a new account

Log-in Screens

This feature allows the user to either sign in and manage their account or create a new account.

On-Boarding Screens

On-Boarding Screens

Walk-thru screens showcasing app features.
Walk-thru screens showcasing app features

Home and Settings

Users can view any upcoming appointments and their last booked appointment. Preferences can be managed in settings.

Home and Settings Screens

Users can view any upcoming appointments and their last booked appointment. Preferences can be managed in settings.

Booking Process Screens

Users are prompted to select from the category of services followed by selecting a stylist of their choice.

Booking Process Screens

Users are prompted to select from the category of services
followed by selecting a stylist of their choice.

Select a Time, Date & Confirmation Screen

Users can select a date to book their appointment and choose a time slot from the stylist’ availability. Appointment is confirmed.

Select a Time, Date & Confirmation Screen

Users can select a date to book their appointment and choose a time slot from the stylist’ availability.
Appointment is confirmed.

Select Date, Time & Confirm Screens

Users can select a date to book their appointment and choose a time slot from the stylist’ availability. Appointment is confirmed.
© 2021 Shawna Stephens