Glide Airways App

Glide Airways App

iOS Travel App Exploration

Case Study

WHAT IS GLIDE AIRWAYS

WHAT IS GLIDE AIRWAYS?

A mobile app that reinvents airline booking experiences by introducing a new light travel guide feature to drive engagement.

THE STORY

THE STORY.

The Problem

More travelers should be booking their flights on mobile devices but today, user data shows that mobile flight bookings are still at a lower rate from users booking their flights on a desktop. User data shows that users prefer relevance in their search results but also prefer a more "luxury" experience to accommodate their flight booking. Glide also needs a new brand that will compliment their mobile product.
More travelers should be booking their flights on mobile devices but today, user data shows that mobile flight bookings are still at a lower rate from users booking their flights on a desktop. User data shows that users prefer relevance in their search results but also prefer a more "luxury" experience to accommodate their flight booking. Glide also needs a new brand that will compliment their mobile product.

The Solution

Create a new brand for a new mobile app, a landing page and home page that will include a light travel feature providing users with engaging stories and photos to build an experience around their destination of choice before deciding to book a flight reservation.
Create a new brand for a new mobile app, a landing page and home page that will include a light travel feature providing users with engaging stories and photos to build an experience around their destination of choice before deciding to book a flight reservation.

DISCOVERY

THE DISCOVERY.

What did the research reveal about booking flights?

For the discovery phase, secondary research, an online survey and in-person interviews were conducted to begin identifying the goals and objectives for Glide.

Biggest Pain Points

Biggest Pain Points

User Friendly Mobile Experience

History Tracking

Price Comparison

Personas

To begin to empathize with users and gain a better understanding, personas were created as a representation of the user.
To begin to empathize with users and gain a better understanding, personas were created as a representation of the user.

DEFINE

DEFINE.

App Map

Let's start mapping out the screens of the Glide Airways app.

Mobile Wireframes

Wireframes

To get a better feel for the placement of content, high-fidelity wireframes were created.

Mobile UI Screens

Mobile UI

Travel airline apps need to think engagement and the goals of the user

Booking airline flights is not something we implement into our daily routine every day. But it should be an experience that engages the user every time, even if it's just for a special occasion. Not only that, but more travelers should be booking flights on mobile devices. The Glide Airlines App introduces a new booking experience by providing travelers with engaging stories and photos to build an experience around their destination of choice BEFORE deciding to book a flight reservation.

Prototypes

Booking airline flights is not something we implement into our daily routine every day. But it should be an experience that engages the user every time, even if it's just for a special occasion. Not only that, but more travelers should be booking flights on mobile devices. The Glide Airlines App introduces a new booking experience by providing travelers with engaging stories and photos to build an experience around their destination of choice BEFORE deciding to book a flight reservation.

Prototypes

MEET KATIE

A "spur-of-the-moment" trip planner

"Of course I'd love to see lower airline tickets but it would be cool if an airline app
can be my travel agent at the same time."

"Of course I'd love to see lower airline tickets but it would also be cool if an airline app could be my travel agent at the same time."

How can Glide give travelers more of a luxury experience when it comes to bookings flights?

How can Glide give travelers more of a luxury experience when
it comes to bookings flights? 

LAUNCHING THE EXPERIENCE

Let's make Katie's first-time experience with the app painless by having her log in as a guest with no account creation needed.
Katie and her husband are looking to plan a short weekend trip in the Spring but neither one of them has an idea of where they'd like to visit. Friends have been telling her about Glide so she launches the app to start exploring destinations.
Katie and her husband are looking to plan a short weekend trip in the Spring but neither one of them has an idea of where they'd like to visit. Friends have been telling her about Glide so she launches the app to start exploring destinations.

ENGAGEMENT THROUGH STORYTELLING

Let's create a compelling story around Katie's travel destination by adding some awesome photos and fun facts.
Let's create a compelling story around Katie's travel destination by adding some awesome photos and fun facts.
Katie has always wanted to visit the west coast (San Francisco to be exact). So she decides to explore some attractions in San Francisco and decides on planning a trip to see The Golden Gate Bridge in San Francisco, Ca after viewing some beautiful photos showcasing the destination.
Katie has always wanted to visit the west coast (San Francisco to be exact). So she decides to explore some attractions in San Francisco and decides on planning a trip to see The Golden Gate Bridge in San Francisco, Ca after viewing some beautiful photos showcasing the destination.

MEET JOI

A traveler who prefers booking non-stop flights

"It would be cool if travel sites would save my search preferences as this
would make the process of searching for flights more of a breeze."

"It would be cool if travel sites would save my search preferences as this would make the process of searching for flights more of a breeze."

What user experience can Glide provide Joi that would ease some of her pain-points?

What user experience can Glide provide Joi
that would ease some of her pain-points? 

RELEVANCE IS KEY

Let's present Joi with relevant choices first by allowing her to save her preferences as a default.
Let's present Joi with relevant choices first by allowing her to save her preferences as a default.
Joi has already signed up on the Glide App. But before digging too deep into the app, she goes into the settings to make any adjustments before proceeding and she comes across a feature in settings called "Flight Search Preferences."
Joi has already signed up on the Glide App. But before digging too deep into the app, she goes into the settings to make any adjustments before proceeding and she comes across a feature in settings called "Flight Search Preferences."

Landing Page Concept for Glide Airways

Moodboard Inspiration

Clarifying the vision and feel of the brand.

Booking airline flights is not something we implement into our daily routine every day but it should be an experience that engages the user every time, even if it's just for a special occasion.

Mind Map

Establishing the relationship between keywords and the brand.

Creating the Glide brand

Logo

I was inspired by the Lufthansa Airline brand so I wanted to use a similar color palette for Glide Airways (yellow and blue). The color blue draws connection to the sky as well as representing trust and loyalty within a brand. I chose to use a globe symbol within an abstract "G" as the main icon mark. The goal was to communicate "world travel."

Typography

Mobile App UI

MEET KATIE

A "spur-of-the-moment" trip planner

How can Glide Airways give travelers more of a luxury experience
when it comes to bookings flights?

Launching the experience

Let's make Katie's first-time experience with the app painless
by having her log in as a guest with no account creation needed.

Katie and her husband are looking to plan a short weekend trip in the Spring but neither one of them has an idea of where they'd like to visit. Friends have been telling her about Glide Airways so she launches the app to start exploring destinations.

engagement through storytelling

Let's create a compelling story around Katie's travel destination by adding some awesome photos and fun facts.

Katie has always wanted to visit the west coast (San Francisco to be exact). So she decides to explore some attractions in San Francisco and decides on planning a trip to see The Golden Gate Bridge after viewing some beautiful photos showcasing the destination.

Meet joi

A traveler who prefers booking nonstop flights

"It would be cool if travel sites would save my search preferences as this
would make the process of searching for flights more of a breeze." - Joi

Relevance is the key

Let's present users with relevant choices first by allowing them to save their preferences as a default.

Joi has already signed up on the Glide App. But before digging too deep into the app, she goes into the settings to make adjustments before proceeding and she comes across a feature in settings called "Flight Preferences."

KEEP THE USER EXPERIENCE SIMPLE AND INTUITIVE

Let's present users with a clean, easy-to-navigate system without cluttering the app with ads and deals.

Now that Joi has saved her flight preferences in her settings, she is ready to start searching for flights based off of those preferences. She starts the booking process by entering her destinations and travel dates and proceeds to search for some departure flights.

Creating a New Booking Experience for Travelers

App Map

A hierarchical diagram was created to show structure of the app to illustrate the relationship between different pages. Creating an app map allowed me to ensure that content would be placed were travelers would expect to find it

User Flow

Home Page Concept

Home Page Concept

© 2023 Shawna Stephens